Many of our friends asked if SSU does work with IIS. The answer is YES, it does. We do have sites running on IIS using SSU. However, you have to make sure 2 things:
1. Get the latest version of SSU from eazyecommerce.com (FREE)
2. Your IIS server has module installed to process redirection rules in .htaccess file
If you need any help, feel free to contact us!
Have a look at this screenshot we took on Google searching for the term “shopping cart design”
Google is smart enough to highlight the search term that appears in the title and the url. This “bold” part in the link easily catches users’ attention and also leads them to believe that the link will more than likely points to the content they are looking for.
| Simple SEO URL for ZenCart |
Ultimate SEO URLs for ZenCart |
|
|---|---|---|
| Static URLs | Yes | Yes |
| Key-word URLs | Yes | Yes |
| Well-structured URLs | Yes | No |
| Supported types of URLs | Any Zencart generated url | categories, products, manufacturers, reviews |
| No same content available on the different URLs (prevents possible duplicate content penalties) |
Yes | No (e.g. over 10 different URLs per product – high penalization by crawlers) |
| Verifies and validates each URL (prevents possible duplicate content penalties and HTTP 404/Not Found error when visitor makes any typo in URL) |
Yes | No |
| Safe changes of URLs If any page receives new URL due to change in the content, than all older URLs will still workg and the web browser or crawler is redirected through HTTP 301/Moved Permanently to the new URL. |
Yes | No |
| Redirections from ALL original ZenCart URLs (prevents possible duplicate content penalties) |
Yes | No |
| Notify (add/remove) links Workaround (prevents possible duplicate content penalties) |
Yes | No |
| Prevents home page duplicate content penalties | Yes | No |
| Multi language mode and single language mode (allows splitting shopping cart to language independent parts) |
Yes | No |
| Makes all relative URLs absolute (Search Engines will spider your shopping cart easier) |
Yes | No |
| Does not add any SQL queries | Yes | No |
| Uses cache for keyword URLs (save database server resources) |
Yes | No (WARNING: SQL server is heavily overloaded) |
| Possibility to set Maximum number of words in one URI’s level | Yes | No |
| Possibility to set Minimum word’s length (shorter words are excluded from URIs) |
Yes | No |
| Does not break any installed Add-ons, Modules or Templates/Themes | Yes | No |
| Link Alias | Yes | No |
Readability
Compare the 2 links below:
http://www.site.com/index.php?main_page=product_info&cPath=40_44&products_id=506
http://www.site.com/toyota/prius/2009-toyota-prius-hybrid
Which link is more “readable”, which one tells you exactly what to expect when you visit it? Obviously the second link is more meaningful to user. You know the content you should see when you visit that link.
Shop owners also reported that using this user friendly url can help them to save a huge amount of time when they track their site traffic via Google Analytics or other statistic tools. By just looking at the links they can know exactly which products/categories those links point to without having to actually visit the links.
Usability
Lets say you start with:
http://www.site.com/toyota/prius/2009-toyota-prius-hybrid
What if you want to go and see all cars listed uner “prius” category? Simple, remove the product name from there:
http://www.site.com/toyota/prius/
What if you want to view the “toyota” category instead?
http://www.site.com/toyota/
Most users won’t do that, they will follow the navigation bar on your site, but some will try. And it’s good to give them the option. It’s also nice to let them know exactly where they are by just looking at the links.
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